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The drivers behind our community investment can best be described as:
- Business Development (building brand familiarity and reputation, sales promotions and quality)
- Strengthening our Human Resources (boosting staff morale, developing team building skills, management development and training)
- Stakeholder Engagement (creating platforms for dialogue with national or local opinion formers)
- Public Relations (generating positive media coverage, retaining "license to operate" relationships)
Community investment is like any other form of investment. Done well, and linked with our business goals, it will both assist the community and support and strengthen our business. Done badly and we may never benefit from the potential.
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