AMEC Sustainability Report 2004 - Introduction from Sir Peter Mason

Introduction from Sir Peter Mason

	Sustainability in our vision, brand and principles Sustainability is, nevertheless, at the heart of the way we explain ourselves to all our stakeholders – in our vision and our brand. During 2003, research conducted to help develop this vision and brand showed that aspects of sustainability were very important to AMEC. Two of our brand messages: safe delivery and today through tomorrow express our approach to long-term planning and the management of responsibilities well beyond our own profitability. Our established Guiding Principles, which we put in place in 2000 and which govern the way we work overall, are also very much about behaving in a sustainable way. The chart below shows how the three fit together in AMEC. View a larger image Achieving a sustainable culture takes time and effort and while we are moving in the right direction, there is much more to do, as this report shows. However, there is no going back. While it is sometimes hard, it makes business sense to build a workforce that is more diverse and global, to deepen our roots in communities and to improve environmental quality. Your suggestions are important to the development of our approach to sustainability. Send any views on this report to Linzie Forrester at linzie.forrester@amec.com. Sir Peter Mason KBE Chief executive

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>	Sustainability in our vision, brand and principles