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| Stakeholder research |
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Responding to the research
This research has provided us with a number of important insights – and some action points. Most importantly, we need to show that sustainability is not just a commitment on paper from the board but something people across our company know how to apply. It is easy for management to buy into the concept, but a project manager on the ground should have an idea of what it is and how to put it into practice. The chart below shows our progress so far in embedding sustainability in AMEC. | |
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Embedding sustainability
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The research also suggested we need to improve external and internal communication about sustainability. Over the last three years, we have promoted sustainability internally in a range of ways including detailed briefings, conferences and forums, and the implementation of a network of sustainability representatives across the company. Our businesses have started to integrate sustainability training, communication and objective-setting into their management approach and have cascaded this to employees using a range of approaches, from in-house training courses to informal competitions. However, we acknowledge that there is still a long way to go before sustainability is fully understood and ingrained. This year, sustainability will be one of the main pillars of Shaping AMEC, a wider culture and behaviour change programme in our company. This programme follows the launch of the new vision and brand and is designed to ensure we live up to them – and working in a sustainable way is one of its five objectives. We will continue to drive communication and implementation of sustainability throughout AMEC. During 2005, we also want to do more to respond to customers’ calls for more information from us. We have set up a group that will look at providing more information on the services we offer in this area and have produced a sustainability services brochure to go alongside this report. Finally, we will be changing the distribution of this report. As the research has shown us that employees and customers want to see it, we have geared it to them and for the first time will be mailing it to them instead of just sending it out with the annual report (which investors receive) and putting it on our website. |
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In this section Stakeholder research
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