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A sustainable strategy ensures that we are managing risks and opportunities in the markets in which we operate. Our portfolio of businesses must be sufficiently balanced to protect us from over-exposure in any one market – while sufficiently focused to make the most of our resources.
The corporate strategy, which sets the overall goals and strategic themes for the company, is supported and underpinned by specific competitive strategies for each of our businesses. These focus on assessing the attractiveness and prospects of the markets in which we compete, evaluating our competitive position, performance and capabilities in these chosen markets and identifying options for growth and development. As part of our strategic planning process, acquisitions are carefully vetted for strategic fit and a central team takes an overview of the allocation of capital across the group.
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